Wednesday, January 11, 2012


Dear insansapinas,

This blog entry has been sitting in my unpublished blogs so I decided to have it a go.

A few weeks ago, two female celebrities were the subject of discussion in the twitter. That was because the people could not  recognize them because of alleged uber-photoshopping. Nahh, they were not endorsing products but my-I-can-see-dead-people ability can also come handy in discerning the practices  to create a controversy for promotion purposes. 
Months ago, it was a mega star who was accused of reducing her size thru photoshopping. She denied the accusation. The criticism was perhaps to make public take a second look to the billboard or because somebody who had a beef ( buong baka yata) made fun of the image of before and after.

I know there is an organization which should be the watchdog for truth in advertising but the dog did not even bark.

In the United States, it is not only the companies which advertise that are reprimanded, even the endorsing celebrities are not spared as holy cows.  I remember a movie star who confessed and apologized that she was wearing false eyeleshes when she was endorsing an eye make-up that claims to give longer and more volume of the " eyes ' window treatments."

Now it is Taylor Swift who was affected because of too much photoshopping in her ads. Sa atin lang talaga hindi pinapansin. 
We never thought Taylor Swift could be controversial, but according to E! News, the singer’s ultra-glossy CoverGirl NatureLuxe Mousse Mascara ad has been yanked after it caught the attention of an ad industry watchdog group.
The offense? Excessive Photoshopping.
Procter & Gamble voluntarily pulled Taylor’s mascara print spot when it was flagged by the industry’s self-regulatory group, The National Advertising Division.


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